07 June 2016

TSB’s new TV ad shows the more you put in, the more you get out of it

TV viewers can now see TSB's brand new TV advert, which demonstrates the power of partnerships.

This builds on its recent 'Partnership' marketing campaign , launched in March 2016.

The new TV ad reflects on the Bank's unique focus on partnerships and how, like every great partnership, the more you put into it, the more you get out of it. TSB calls this Plusness.

Watch the new 30-second TV spot, "Plusness", here .

The animated ad opens with "TSB believes that the more you put into a partnership, the more you should get back. And that's what they call Plusness." This is followed with an explanation of TSB's latest offer for its Plus account - more details here .

The animation - created by multi-BAFTA winning and Oscar-nominated studio  AKA - shows a man playing with his dog, Henry, in a park. The man throws a stick to the dog and returns with a slightly bigger stick. The man looks surprised and throws the new stick for the dog to catch. The dog returns and again comes back with an even bigger stick. The new stick is thrown again and this time the dog drags a huge tree stump. It is explained that TSB's Plus account "gives you more Plusness the more you use it". The TV spot ends with the line, "The Plus account. Gives you more plusness the more you use it".

Nigel Gilbert, Chief Marketing & Communications Officer at TSB, said:"Our Partnership marketing campaign is about partnership with local communities, with our customers and with everyone who works within TSB.

"We're living proof that a relationship with a bank can be so much more than just a transaction. We believe that the more you put into a partnership, the more you should get out of it, and this is really resonating with people."

Damon Collins, founder of Joint, TSB's creative agency, said:"Once again TSB has come up with an appealing proposition that delivers on its brand promise. The campaign has been very successful so far and this latest iteration will continue the good work."

Further details about TSB's marketing campaign about partnerships can be found in this news release .

Pride of Britain

In keeping with its commitment to partnerships, TSB recently announced a five-year partnership with Trinity Mirror for the Pride of Britain and Pride of Sport awards. Trinity Mirror and TSB will work together to boost support for the awards, which celebrate ordinary people doing extraordinary things.

As part of this, a new award called the TSB Community Partner Award has been announced . It aims to celebrate the very special people - whether as individuals or groups - who have worked together in partnership to become a force for good in their local communities, selflessly improving the lives of the people around them.


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Notes to editors

About TSB

TSB was built to bring more competition to British banking - to be a real challenger to the big banks and to deliver the kind of banking the people of Britain want. TSB only serves local customers and local businesses, to help fuel local economies, because communities thriving across Britain is a good thing for all of us.

We have a simple, straightforward and transparent banking model and make clear on our website how we operate and make money. We offer the products and services people tell us they want, with none of the funny stuff people normally associate with traditional banks.

For further information about TSB Bank plc, please visit our website www.tsb.co.uk.

About Joint

Joint is the creative agency of record for TSB and has worked with the bank since before its launch in 2013.

The Local Banking for Britain campaign has won the Marketing Society Award 2015 (Best New Brand), Masters of Marketing Award 2015 (Best Brand Re-invention Grand Prix) and the Financial Services Forum Award 2014 (Best Advertising Campaign).

Joint works with numerous other businesses, on a local and global basis, including Amazon Prime, Thatchers Cider, Vue and UKTV.



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