About TSB Local Pride


TSB exists to help local people and the communities they live in to thrive.

And we’re proud to be part of a Britain where millions of people are helping each other every day.

That’s why we support the communities we’re part of in two ways:

Celebrating the people who help other people.

We shine a light on the amazing things people do to help others right across Britain.

Every year we celebrate the ordinary people, from all walks of life, who have done truly extraordinary things to help others through our partnership with the national Pride of Britain and Pride of Sport awards.

And, throughout the year we share the stories of the unsung heroes helping people in their local communities in the regional press and on the radio.

Helping the people who help people do even more.

Through our TSB Local Charity Partner programme every branch supports a local cause that matters to their community.

We donate our time, money and expertise to help the people who are helping others in their communities do even more.

We call this TSB Local Pride.

We know that when people help people it’s a good thing for all of us.

And we’re proud of what we do to help the extraordinary people who are working day in day out to build stronger and more cohesive communities across Britain.

We call this TSB Local Pride.