Marketing your brand and growing sales

Six tips for making more sales

Not everyone’s a natural salesperson. Most business owners have to build up the confidence to make cold calls or pitch their business. Even if you’re a natural there are lots of improvements you can make to help you get more sales.

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Content scheduling: Planning content for your blog

Content is a key part of online marketing for small businesses. Blog posts help customers understand your business and improve SEO. 

 

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The secrets to building a memorable brand

Branding goes beyond your logo. Customers experience your brand at every touch point they have with the business, from emails and sales scripts to how you decorate the office.

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How to win friends and influence people

Get your brand’s name out in the media with our handy press release template.

Download Press Release Template

How to build an online presence for your business 

It’s really critical to have an online presence for your small business. In this video, three experts explain:

  • How to build a website for your business 

  • How to use social media 

  • How to use offline activity to boost your online presence 

  • How to convert website browsers and clicks into paying customers 

  • How to be found on search engines using search engine optimisation 

 
 

 
 
 
 

How to use social media for your business 

Social media is incredibly important for small businesses; it’s the frontline of your company and where people will be checking you out online. In this video, three experts explain:

  • How to choose social media platforms that are right for your business 

  • How to build your social media following 

  • How to create the best content 

  • How to convert followers into customers 

  • How to use storytelling to engage your followers 

  • How to use hashtags 

  • How to schedule social media posts 

  • How to optimise your social media profiles 

  • How to maximise the time you spend managing social media 

 

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