How to create a bonus system and decide who gets a bonus

October 2021
 

A staff bonus system is one of the most effective ways to boost productivity and align employees with your business objectives.

A bonus system can encourage staff to strive towards an ambitious goal or reward success on a goal that’s already been achieved. Employees that feel valued are more likely to come to work motivated and eager to contribute more.

But for your system to work, it must assign bonuses fairly and logically. An inconsistent bonus system can have the opposite effect on staff morale, making employees less engaged with the business.

It’s important to think about the structure of your bonus system in advance. What are you hoping to get out of your bonus system? How do you decide who should get a bonus? And how much should the bonus be?

How to structure your bonus system

Whether you want to improve an existing bonus system or try one for the first time, the first step is to look at what you want it to achieve.

Here are some reasons for implementing a bonus system:

  • To motivate employees to reach a future target

  • To reward employees for already reaching a target

  • To improve staff retention and reduce hiring costs

  • To recognise and reward staff behaviour that meets your values

Your bonus system should align with your company objectives, however that doesn’t mean it has to be tied to revenue.

Many bonus systems reflect a growing awareness of the broader number of factors that contribute to a company’s success. This may include recognising good performance outside of financial targets.

For example, each employee is given a scorecard that looks at new ideas, morale, attitude and how much they help other staff members. These measures can be used to trigger bonuses for individuals or teams, and they have helped to inject an element of friendly competition across the business.

A bonus system for individuals, teams, or company

Once you decide on your reason for implementing a bonus system, the next step is to decide whether you want to set individual, team, or company-wide bonuses.

Individual bonus systems are one of the most common ways to incentivise employees to meet individual targets. Individual bonuses encourage a high-performance culture, where individuals strive to reach their goals and can’t rely on colleagues.

Team bonuses can work well if you want to improve communication and collaboration. This type of bonus tends to work better for small teams, where each person’s contribution is significant. It can be difficult for employees to enact change in bigger teams, which can be frustrating and demotivating.

Company-wide bonuses usually reward an improved financial performance across the company.

Examples of bonus schemes

Once you’ve looked at the different options for bonus schemes, the next step is to look at which staff members you want to reward.

A lot of businesses will have bonus schemes for their sales team, since there’s a direct link between their work and company revenue. But it’s not the only option. Here are a couple of examples of bonus schemes that you could try.

Improve customer service and satisfaction

Customer service departments are often the unsung heroes of a business. The department has a direct impact on your customer retention rate and the perception of your brand. Yet stress, frustration, and a lack of competitive pay mean there’s often a high staff turnover.

Want to change that? Create an annual discretionary bonus scheme that rewards your customer service team for improved service.

There are a number of different ways you could measure performance. You might choose to measure based on speed, giving a bonus if your customer service department could respond to 90% of calls within 20 seconds. Or, you could measure based on how satisfied customers are with the service they’ve received.

Software like Zendesk makes it easy to track customer satisfaction through short feedback surveys. However, you could just as easily set up an automatic email once a customer query has been resolved. To improve your response rate, keep it short. A simple “I’m satisfied” or “I’m unsatisfied” is all the data you need.

Reward employee loyalty

A good employee retention rate is crucial to any business. Hiring is time-consuming, expensive and limits productivity – so how do you encourage employees to hang around?

While there are dozens of factors that contribute to a strong retention rate, a bonus scheme that rewards long-term staff is a great way to demonstrate that you value longevity. It also ensures everyone at the business is ultimately celebrated for the work they do.

Offer a non-discretionary bonus for staff when they meet certain milestones, like a bonus every three or five years that they’ve been with the business.

How to calculate bonuses for employees

The last challenge of setting up a successful bonus system is: how do you work out how much to pay?

There are a number of ways you can calculate bonuses for employees. The route you choose depends on the bonus you’ve set and how straightforward you want your system to be.

The most common options are:

  • A percentage of your employee’s salary (typically between 2.5 and 5 per cent)

  • A set payment (for example, £1,000 at the end of the year)

If you’re creating a bonus scheme for employees in your sales team, some companies will calculate bonuses based on the amount of money they bring into the business.

For example, a sale that creates £5,000 in profit might result in a 10 per cent bonus, whereas £10,000 profit might result in a 20 per cent bonus.

It’s important to make sure that your bonus amount is meaningful and will motivate your staff. Otherwise, you risk losing the incentive of the bonus. For example, an employee earning £21,000 a year will be much more motivated by a £1,000 bonus than a member of the management team on £60,000.

Alternatives from cash bonuses

We typically think of bonuses as extra cash, but there are other options. Vouchers, gift hampers or experience days are all examples of rewards you could include in bonus schemes.

One of the most popular alternatives to cash bonuses is taking employees on a trip.

If you still have a relatively small number of employees, it’s something you can offer to the whole business – for bigger companies, take the team who smashed their goals that year.

While cash bonuses motivate people to a certain extent, you’ll get more value from a two or three-day trip. It gives employees a chance to bond with colleagues and become more engaged with the business. The result? Both staff morale and your retention rate should get a boost.

Creating a staff bonus system

A bonus system can motivate staff members to reach ambitious goals. It can also reward staff who have already met their targets and encourage people to stay with your business.

Remember that bonus schemes aren’t just for your sales team either. You can create a bonus scheme to inspire any individual or team across the business. Think carefully about whether the same bonus scheme will work across the whole company, or whether a tailored approach to suit individual roles or teams would be more motivating.

A template for creating a staff bonus scheme

Bonus schemes are an effective way of boosting productivity and keeping your most talented staff in the business.

You can use a bonus scheme to:

  • Motivate individuals or teams to reach ambitious future targets

  • Reward employees for already reaching a target

  • Improve your staff retention rate by giving employees a long-term incentive to stay

  • Recognise and reward staff behaviour that demonstrates your values

Make sure you understand whether the bonus you’re setting is:

  • Discretionary (the amount, timing and requirements are decided by the employer)

  • Non-discretionary (employees know what they need to do in order to receive the bonus)

Questions to ask:

⬜ What do I want my bonus system to achieve?

These goals should be aligned with your business objectives, but don’t necessarily need to be financial. For example, your bonus scheme might be designed to encourage attendance or faster customer service.

⬜ Who should receive bonuses?

Choose whether to set bonuses for individuals, teams or company-wide.

  • Individual bonuses work well if an employee’s individual targets are high-impact (for example, salespeople)

  • Team bonuses can improve collaboration, but should be set for small teams where each employee can make a difference

  • Company-wide bonuses are typically tied to improved financial performance

⬜ How do I calculate bonus payments?

Bonus payments are usually either:

  • A percentage of your employee’s salary (typically between 2.5 and 5 per cent)

  • A set payment (for example, £1,000 at the end of the year)

Make sure the payment amount is meaningful, or it won’t act as an incentive.

 

 

This article was written and originally published by The Productivity Group (trading as Be the Business). Be the Business is an independent, not for profit organisation set up to help business owners and leaders improve the performance of their business. © Copyright 2021 The Productivity Group.  All rights reserved.

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