22 March 2016

What do Brits want in their ideal community?

New research from TSB looked at what organisations, institutions, or amenities Brits wanted in their ideal community and found that almost three quarters (74%) of people think a Post Office is the most desirable facility in their town, closely followed by a local bank (73%).

  • A Post Office, a local bank and a traditional baker topped the poll as the top three shops Brits most want on their local high street.
  • Young people have the least friends in their local community, whereas people over 55 tend to be most socially active.
  • Over half (52%) of people said that feeling part of a community was important to them.

New research from TSB looked at what organisations, institutions, or amenities Brits wanted in their ideal community and found that almost three quarters (74%) of people think a Post Office is the most desirable facility in their town, closely followed by a local bank (73%). 

It seems that a place to pay bills, send mail and sort out household errands is more important than other retail outlets with just over half of people valuing a local restaurant (57%), butcher (56%) and greengrocer (58%). Interestingly these more traditional, specialist shops (including a baker (60%)) were more desirable than a general corner shop or fast food takeaway (both 45%).

Briton's checklist for the ideal community - Top 10

  1. Post Office - 74%
  2. Bank - 73%
  3. Baker - 60%
    Cafe - 60%
  4. Greengrocer - 58%
  5. Local Restaurant - 57%
  6. Butcher - 56%
  7. Doctor's Surgery - 53%
  8. Hairdresser - 49%
  9. Pub - 47%
  10. Corner Shop - 45%

When deciding where to live, affordable house prices topped the list as the most important priority for almost half (45%) of people, followed by a third of people that value safety and low levels of crime (34%), good transport links (33%) and being close to work (32%).

When asked about friendships in their local community, one-in-six (16%) of people aged 24 and under said they didn't have any friends in their local community, whilst one-in-12 (8%) people aged over 55 said they had more than 21 friends in their local area. Despite this, over half (52%) of Brits said that having a strong 'sense of community' was important to them.

Ian Ramsden, Director of Mortgages at TSB, said:"Each of us has our own 'checklist' of things that we want from our ideal community; whether it's a facility, group, area, business or institution. The right combination of these things can help make us feel truly at home - as though we really belong somewhere. 

"Today's report, the second in our #HOME series, throws light on some interesting findings and uncovers what we see as the people and places that are the 'beating heart' of our community."

Download a copy of the full report here.

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Notes to editors

TSB was created to bring more competition to British banking - to be a real challenger to the big banks and to deliver the kind of banking the people of Britain want. TSB only serves local customers and local businesses, to help fuel local economies, because communities thriving across Britain is a good thing for all of us.

We have a simple, straightforward and transparent banking model and make clear on our website how we operate and make money. We offer the products and services people tell us they want, with none of the funny stuff people normally associate with traditional banks.

Our 4.6 million customers, award winning mobile and digital banking, nationwide network of branches and 8,500 Partners mean we are big enough to make a difference, but small enough to be an agile challenger to the entire market.

For further information about TSB Bank plc, please visit our website www.tsb.co.uk.

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