Dating boosts the UK economy by £14.5bn each year, with dating
apps accounting for £11.7bn
Singles finding dates through ‘lonely hearts’ newspaper adverts
spend the most
40% of Brits think men should pay for the first date
Love it or hate it, dating boosts the UK economy by £14.5bn1
each year with the popularity of dating apps swiping almost a third (£11.7bn2)
of this figure, according to new research for TSB3.
With the average singleton going on two dates per month, it’s
easy to see how romantic Brits can end up forking out a small fortune in their
quest to woo ‘The One’. First dates are particularly pricey, costing around
£41.20 (or £50 for men and £36 for women) as people push the boat out to
impress potential suitors. However, the bar drops a little on subsequent dates,
which cost around £28.83 – perhaps the reason
why most people will see the same date just three times before going their separate
While dating apps such as Tinder and Plenty of Fish are
popular with 14% of the population, ‘app daters’ spend less than those
answering ‘lonely heart’ newspaper adverts who fork out on average £39 and £54
respectively on a first date and 22% don’t even set a limit.
Chivalry also appears to be alive and kicking when it comes
to paying the bill – 40% of people think men should pay for the first date, a little
over a third (34%) of women agree, compared with half (50%) of men. Almost half
(47%) prefer to ‘go Dutch’ and spilt the bill following a first date, which
rises to 62% when asked about subsequent dates.
While it may seem trivial, money plays a part in finding
love. A quarter (25%) of Brits would choose not to see their date again if they
didn’t offer to cough up for some or all of the bill even if the date had been
going well up until that point. For women this is more of an issue – rising to
30% while it’s just 17% of men.
Dating apps have been ‘swiping’ almost 17 million
singletons off their feet – creating 14% of all current relationships. Tinder
is the most popular app (55% of Brits have used it) followed by Plenty of Fish
(41%). But while most ‘app
daters’ actively use two apps, the majority (58%) of Brits have had more
dates resulting from offline encounters than online over the last 12 months. Half (50%) of Brits met potential love interests through friends, 42%
through chance encounters on nights out and 32% indulge in office romances –
compared with 33% connecting via apps.
With so many ways of meeting new people, it’s unsurprising
that almost half (48%) of people who had just starting dating someone confessed that they would keep their options open until it turned into a relationship, and more
than a quarter (26%) would continue dating other people.
most popular first date (28%) involves heading out for a few drinks but others
have been whisked off their feet with a helicopter ride, treated to a weekend
in Paris, floated out to sea on a yacht, hot air balloon rides and even bungee
jumping. However, more unlucky in love daters complained of dates in McDonald’s
and even being taken to a strip club.
TSB Manager Nicola Forsyth commented: “It seems romance
is far from dead for Brits looking to meet that special someone. Chivalry is
also alive and kicking, with most men willing to pay the bill on those all-important first dates, even though most women prefer to split it. While it may
not always lead to the course of true love, the dating scene is definitely
doing its bit to boost the UK economy, with bars and restaurants being the
biggest beneficiaries – as well as the odd helicopter pilot!”
Notes to editors
1 According to TSB commissioned research,
approximately 41% of adults aged 18+ are not in a relationship. The ONS UK
adult population is 51,339,161, with those not in a relationship (41%)
accounting for 21,049,056. The average spent on a date is £28.83 and the
average person goes on two dates per month (£57.66), which as a total spend
figure equates to £1,213,688,568 a month or £14,564,262,827 (£14.5bn) over 12
2 According to TSB commissioned research,
approximately 33% of UK adults aged 18+ have used dating apps (Tinder etc.) to
meet people. The ONS UK adult population is 51,339,161, with those having used
dating apps to meet people (33%) accounting for 16,941,923. The average spent specifically
on a date is £28.83 and the average person goes on two dates per month (£57.66),
which as a total spend figure equates to £ 976,871,280 a month or £ 11,722,455,362 (£11.7bn) over 12 months.
3 According to TSB commissioned research by OnePoll to
a sample of 2,000 UK nationally representative adults conducted between 17-24
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