People have a very personal and often emotional relationship with the place they call 'home'. As a nation, Britain is obsessed with house prices, but a home is more than just a house.
Today, TSB has launched a new series of reports uncovering how Brits really feel about where they live. The Bank has spoken to homeowners across the country to find out why they've chosen their town or city and the ties they feel to that particular place.
The first report in the HOME series, entitled 'Homebirds', uncovers what 'home' means to people and why so many are flocking back to their childhood haunts.
- Seven in 10 people deem 'home' to be the place they live now compared to more than one in 10 (14%) who think it is where they were born.
- Half (47%) of people live in or near their childhood home.
- Men tend to leave their childhood home a year later than women, however, twice as many men plan to return to the place they grew up.
Ian Ramsden, Director of Mortgages at TSB, says: "At TSB we believe a home is more than a house. It's more than a place to lay your head, it's where we grow and evolve. Not just as individuals and family units, but also as communities.
"There are elements which you simply cannot put a price on and we wanted to understand more about what draws people to the places they call home. There are many factors at play which ultimately decide where people choose to live and the first of our #HOME reports looks at how our childhood homes influence where we base ourselves as adults."
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Notes to editors
The data included within the report is gathered from an online survey conducted from 27 November to 1 December 2015 of 2,000 UK adults. The research was commissioned by TSB and data gathered by Onepoll.
TSB was created to bring more competition to British banking - to be a real challenger to the big banks and to deliver the kind of banking the people of Britain want. TSB only serves local customers and local businesses, to help fuel local economies, because communities thriving across Britain is a good thing for all of us.
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